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Executive Team

Our unrivalled network of 130 staff across both countries understands the sectoral, geographical and cultural aspects of business success in China, as well as the key business issues that British companies face. Led by the chief executive in London, the senior management brings together this expertise across a number of business units.

 
Matthew Rous - Chief Executive – Matthew joined CBBC in September 2017 after 26 years in the Foreign and Commonwealth Office working as a career diplomat, most recently as British Consul-General in Guangzhou. Matthew read Modern and Medieval Languages at Churchill College, Cambridge, subsequently studied Mandarin Chinese at SOAS, and is a graduate of the Major Projects Leadership Academy at the Oxford University, Saïd Business School.
Matthew Rous - Chief Executive – Matthew joined CBBC in September 2017 after 26 years in the Foreign and Commonwealth Office working as a career diplomat, most recently as British Consul-General in Guangzhou. Matthew read Modern and Medieval Languages at Churchill College, Cambridge, subsequently studied Mandarin Chinese at SOAS, and is a graduate of the Major Projects Leadership Academy at the Oxford University, Saïd Business School.
Rob Ismay - Chief Oprerating Officer - Rob joined CBBC in August 2013 and became COO in January 2018.  With a long background in finance, and the qualification of Charter Certified Accountant, Rob has experience in a variety of fields including accountancy practice, financial services (Friends Provident), Formula One racing (McLaren), travel and leisure (Airtours).  Rob has worked in a number of senior roles and more recently as Chief Executive at an international event management company.
Rob Ismay - Chief Oprerating Officer - Rob joined CBBC in August 2013 and became COO in January 2018. With a long background in finance, and the qualification of Charter Certified Accountant, Rob has experience in a variety of fields including accountancy practice, financial services (Friends Provident), Formula One racing (McLaren), travel and leisure (Airtours). Rob has worked in a number of senior roles and more recently as Chief Executive at an international event management company.
Lise Bertelsen – Executive Director, Public Affairs. With more than 20 years’ experience in the China market, Lise has worked with a wide variety of companies, organisations and government departments across a broad range of sectors, both in China and the UK.  Lise has management responsibility for strategic projects, events, government relations and CBBC’s Premium member programme.  Lise graduated from London University’s School of Oriental and African Studies with a BA Hons Degree in Chinese.
Lise Bertelsen – Executive Director, Public Affairs. With more than 20 years’ experience in the China market, Lise has worked with a wide variety of companies, organisations and government departments across a broad range of sectors, both in China and the UK. Lise has management responsibility for strategic projects, events, government relations and CBBC’s Premium member programme. Lise graduated from London University’s School of Oriental and African Studies with a BA Hons Degree in Chinese.
Claire Urry - Executive Director, Service Delivery. Claire leads on the delivery of our work with the Department for International Trade (DIT).   A Mandarin speaker, she graduated from Leeds University in 1991. She has been actively involved in doing business with China for over 25 years and while with CBBC has worked across a range of sectors including financial services, and food/drink sectors. She retains a close interest in the Agri-tech sector.
Claire Urry - Executive Director, Service Delivery. Claire leads on the delivery of our work with the Department for International Trade (DIT). A Mandarin speaker, she graduated from Leeds University in 1991. She has been actively involved in doing business with China for over 25 years and while with CBBC has worked across a range of sectors including financial services, and food/drink sectors. She retains a close interest in the Agri-tech sector.
Adriaan Commandeur, Executive Director, Business Development. Adriaan joined in April 2018 with responsibilities for Client Services, Launchpad, MarComms and Membership. Adriaan has extensive commercial knowledge and experience of UK and international membership organisations, having previously worked for the GSM Association, Management Consultancies Association and most recently the National Centre for Universities and Business.
Adriaan Commandeur, Executive Director, Business Development. Adriaan joined in April 2018 with responsibilities for Client Services, Launchpad, MarComms and Membership. Adriaan has extensive commercial knowledge and experience of UK and international membership organisations, having previously worked for the GSM Association, Management Consultancies Association and most recently the National Centre for Universities and Business.
Tom Simpson, Managing Director, China Operations and Chief China Representative. Tom is responsible for bringing together the output of CBBC’s 13 Representative China Offices, as well as overseeing the development and implementation of CBBC’s China strategy. Tom started work with CBBC in 2013 as Chief Representative, Assistant Director in Guangzhou. He then moved to Beijing where he held the roles of Director, Creative Industries & Sports, and Senior Director, Service Delivery (China).
Tom Simpson, Managing Director, China Operations and Chief China Representative. Tom is responsible for bringing together the output of CBBC’s 13 Representative China Offices, as well as overseeing the development and implementation of CBBC’s China strategy. Tom started work with CBBC in 2013 as Chief Representative, Assistant Director in Guangzhou. He then moved to Beijing where he held the roles of Director, Creative Industries & Sports, and Senior Director, Service Delivery (China).

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